Wednesday, July 31, 2013

Week 4 EOC: Business 2 Business Marketing

When you are marketing to a B2B you want to focus on the logic of the product by focusing on the features and benefits of it. There is very little to no personal emotion (impulse buying) involved in the purchasing decision. The business 2 business market is more about the knowledge and seeking lots of information.  Your most effective marketing message will focus on how your product or service saves them TMR: Time, Money, Resources.


Business 2 Consumer is dependent more on advertising, promotions, and branding to get their products moving.  You want the focus to be on the benefit of the product. The consumer more than not, do impulse  (emotional) buying usually because they think it is a product they did not know they needed. Basically, all the consumer wants to know is what the benefits or service of the product will bring to them. Make them fell important (they are) and a valued part of the team and they (companies) will reward you with amazing plethora of content.

Wednesday, July 17, 2013

Week 2 EOC: Boston Consulting Group - Video Games

In my opinion, these are the products that goes under the labels below:
Star: Playstation 3, Xbox 360
Cash Cow: Wii
Question Mark: PS Pita
Dog: Wii U

Week 1 EOC: My Voice


My name is Michael Strachan and I was born in the city of Long Beach, California in the year of January 14th, 1980.  I grew up in South Gate, California until the age of 14th and then moved to Las Vegas, Nevada in 1994 with my parents.  I started in a brand new High School and was the 1st 4 year graduating class.  After graduation, I just worked and did not really know what I wanted to do as a career or just in life in general.  I dabbled in photography for a while but did not pursue anything with it.  As I grew older and many different jobs and 2 kids, I finally decided to challenge myself and go to college to show my boys that it can done.  I do wish I started earlier on in life but that is the challenge when you do not know what you really want to do in life or where to start.  But certain circumstances force you into making that decision.  Fortunately, for me so far it has been a great decision and even a better experience.
 I want to be a designer because I want to create things new and undiscovered.  I want to be able to create something that someone will say WOW and have a great impact on their lives.  I also would love to incorporate my passion for photography with web design and possibly create a stock photo page that is revolutionary for all generations to come.  I guess something like how Facebook has become.  I want to be able to say that is my work for Xx Company.  I chose to be a designer because that will always be around and the only thing that really changes besides technology is your creativity.  You only can go as far as your mind lets you!  I'm also doing it to open up my mind creatively and network more.  More importantly than that is to challenge myself and see how far I can be creative.  This is all new to me as far as web design.  It also would be nice to leave a legacy as well.  Taking classes in my field of study will allow me to stay motivated and expand my knowledge on creativity and design.  That is why I want to be a designer!
Thank you for taking time out of your life and reading my blog.  Here you will read things about my life and activities; as well you will find a link to my twitter page where you can follow here: https://twitter.com/cococowboi3

Wednesday, July 10, 2013

Week 1 EOC: Great Customer Service

Good customer service is listening to customers, dealing with complaints, being helpful even when there is no profit in it, and taking the extra step to helping the customer. An example of when I experienced this was while I was working at the telephone company and I helped a customer for approximately a hour and a half and I didn't look for anything such as a tip in return of my service. I was there to provide service and I didn't mind helping them.
Customer Service is the ability to listen to people and be able to communicate with them. For example I had an elderly person come into the store one time who needed telephone service and high speed internet. She had never owned a computer but had purchased one.
So I spent about 45 min going over all of our services and going over on what she was going to use her computer for. So first we were able to get her, her telephone service and went ahead and added her high speed internet. So I gave her the equipment she needed. She said her grandson would be able to go and install her service. So she went on her way.
Well she returned the following day because they were not able to install it and she did not want to wait on a technician to go to her home. So I advised her I would be able to come over and install it for her. So after work I went over and installed the modem and made sure everything she needed to be connected to her Wi-Fi.
So I believe I did communicate well and showed good customer service.
Another example is when I worked at the call center for a retail store. I had a call from a customer very upset because they received the wrong color sofas and the wrong model. So I went over the order she placed and made sure would be able to get her, her sofa she had ordered correctly. So we placed the correct order and I made calls to the warehouse to go have the sofa picked up a.s.a.p. and take her the correct one which was sitting there at the warehouse. She was very appreciative that I listened and was able to resolve her problem.
So I do believe having good customer service s an asset and the base to any company.
Another experience I had with customer service was when I was working at Entertainment Benefit Group where I worked all by myself for a couple of hours and had to take on the extra responsibilities due to my coworker being on vacation.  While I was attending to one customer in purchasing show tickets, I was helping out other customers as well, and answering the phone in a timely manner.  My customer who bought the show tickets applauded my multitasking while still paying attention to her and answering her questions.  She said I kept my composure and handling the rudeness of interrupting customers.  She also added that she does not know if she would have been able to do what I do.  It takes lots of patience and anticipation of customer needs.
On the flip side: A difficult situation that I had with someone was when I had to complete my group project alone because my two partners were out sick. Although they were sick, they were still supposed to contribute to the project but they didn't; therefore, I took on their responsibilities as well as my own to finish our project. The outcome was a success. I did not tell our teacher because I didn't want their grade to suffer. I did what had to be done in order for me to achieve my an A on the group project.