Product

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Situation or SWOT Analysis

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Objectives

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Business Mission Statement

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Week 6 EOC: Me Times 3

Think about 3 items that you bought that describe you or define you....and a description 100 per picture.

Something that defines me is playing a new game that came out a couple months ago called Neverwinter which is a (MMORPG) Massive Multiplayer Online Role Playing Game. It comes from the pen and paper game Dungeons & Dragons.  I’m addicted to it and I love that it allows me to be somebody else for a couple hours.  It helps release all my stress and the happenings with people around me in my life.  Although it is not real, I would rather do that then drink and get drunk to “drown my sorrows away”.  I think this is one game that I will reach to the max level and continue playing for years to come.

Another thing that I would have to probably say that defines me is my iPhone 4s.  I have had other phones that may have better features and more quality to it but there is nothing like an iPhone 4s.  As soon as I owned my first iPhone I became more involved with technology.  What I love about the iPhone 4s is how simple it is to use.  My son who was 2 at the time used it so easily and that then became the new babysitter.  I thank you for that Apple!  I have even self-taught myself how to create and basic and simple soundboard app for the iPhone 4s.  I am definitely getting the new version when it comes out apparently early to mid-September. 

Week 4 EOC: Business 2 Business Marketing

When you are marketing to a B2B you want to focus on the logic of the product by focusing on the features and benefits of it. There is very little to no personal emotion (impulse buying) involved in the purchasing decision. The business 2 business market is more about the knowledge and seeking lots of information.  Your most effective marketing message will focus on how your product or service saves them TMR: Time, Money, Resources.

Business 2 Consumer is dependent more on advertising, promotions, and branding to get their products moving.  You want the focus to be on the benefit of the product. The consumer more than not, do impulse  (emotional) buying usually because they think it is a product they did not know they needed. Basically, all the consumer wants to know is what the benefits or service of the product will bring to them. Make them fell important (they are) and a valued part of the team and they (companies) will reward you with amazing plethora of content.

Week 3 EOC: My Demographics